UAE PRODUCT PACKING

Every Brand manager knows that packaging design is the fundamental aspect that will differentiate your brand from the rest. It will consist

of all your branding elements, such as your company logo, name, tagline, brand colour, message and more. Your packaging design makes your brand details appealing to the target audiences, resulting in increased attention and excitement about your products.

Contcat Us About Us

Arabic Calligraphy

Arabic calligraphy can instantly make your product attractive and captivating in the eyes of Emiratis. Arabic calligraphy can transform standard brand messages into aesthetically appealing forms. It helps the consumers connect with your brand packaging design effectively by emphasising more on their cultural identities. Hence, when your brand packaging design features the ethnicity and cultural aspects of the Emiratis, they are more likely to be drawn to your brand over the others, resulting in better brand recall and increased successful sales!

Luxury Packaging Material

Luxury packaging materials are all about evoking sensory emotions and feelings within the consumers to make them perceive your products as unique and inimitable. You can also enhance the customers’ overall experience with the best quality materials. For example, MAKAW fine chocolate ( Dubai Luxury Chocolate brand) improved the unboxing experience of the consumers. Evoking a multi-sensory experience through the best luxury packaging materials will give your brand a more significant edge over the other companies in the market.

Cultural Design Patterns

Cultural patterns and design elements connect with them through their cultural and ethnic values. If you want to target a specific audience segment, it is always preferable to personalise the local cultured artwork. Your packaging design must function as an effective tool to communicate and combine varied cultural backgrounds and values. Hence, emphasising the cultural design style in your packaging designs can significantly influence the consumer’s purchasing decisions.

Royal Colours

The right choice of colours also plays a significant role in your consumer’s purchasing decisions. This is because different colours evoke different emotions and senses. For example, gold and cream depict luxury, while royal green and blue are great for bringing a sense of immediacy. Royal blues are great for a serene and calming vibe, while a mix of white and pastels brings a sensual essence. Choosing a suitable set of colours is essential, depending on the quality and product type. These colours will help get the right reactions from your potential consumers and encourage them to try your products!

Minimalist and Clean Designs

Minimalist packaging designs have been quite the hype for the past few years. Here you use the least amount of materials and design elements in your packaging design. There are numerous benefits to minimalist and clean designs.

For starters, minimalist packaging designs are incredibly cost-effective. The fewer materials and design elements you add, the lower your design expenses.

You may have observed that most luxury brands follow this minimalist packaging design rule! Hence, such designs increase the perceived value of your products significantly. It will instantly make your product stand out from the crowd and capture the maximum attention of the consumers.

Furthermore, the more minimalist your packaging gets, the easier to unbox or unpack. This significantly contributes to the unboxing experience of the consumers.

Lastly, minimalist packaging designs give you enough space to emphasise more on the brand message and convey it to the consumers. This is because the more design elements you include in your packaging design, the higher the chances of your potential consumers getting distracted or overwhelmed!

Hence, limit the number of design elements in your brand packaging design and focus on communicating your brand message and values, resulting in fostering a strong brand identity within your target audiences.

Interactive and Augmented Reality Packaging

With the advent of technology, companies are striving hard to bring better unboxing experiences for consumers. Companies are readily capitalising on the unboxing trend in this era. Hence, interactive and augmented reality packaging designs are definitely on the rise.

For starters, it will help educate the consumers about the product and the brand innovatively, unlike the other brands. Your consumers can utilise their devices to know more about the other products available in your brand.

Similarly, it also contributes to compelling storytelling, another excellent way to increase customer conversions.

Lastly, it is a great way to connect with your audience. Such interactive packaging designs are more likely to evoke the curiosity of your consumers resulting in improved brand reputation in the industry.

The best packaging designs are the ones that can effectively make the consumers connect and relate with your brand. They must feel a sense of reliability and trust whenever they see your packaging design. While this can get challenging to implement, you can always succeed by hiring the best packaging designer around you. Professional packaging designers can easily help bring your brand’s truest personality to life through the packaging design via enhancing colours, typography, illustrations and more. Hence, when you hire packaging designers, you can remain assured about the quality of packaging designs you will receive that will instantly upgrade the quality and perception of your brand in the UAE market.